Product marketing alliance core certification May 2, 2025 · Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Instructor-led presentations on everything from product marketing frameworks to the product manager and product marketing relationship. Everything you need to up your game and make an impact in customer marketing. Spent 3 years as a Senior MM at another company, not specifically PMM work but pretty close. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more. Dec 7, 2023 · Without the certifications, it’s likely that I’d only have a narrow understanding of product marketing because there's more to product marketing than just doing a product launch, for example. Product Marketing Certified: B2C Core Unlock insider knowledge to drive growth and master every stage of the customer lifecycle, from conception to launch and beyond. Daniel has over 15 years of experience with fast-growing B2B organizations, including Axcient, MindTickle, and Snowflake, where he built teams, owned go-to-market planning and execution, and helped businesses scale, transform, and create new market categories. Before that, he started his career as a product marketer and Growth Manager for Microsoft Office leading product marketing for OneNote, Word, and PowerPoint during the transition into a SaaS business.